OCULUS RIFT
Oculus Rift are a well known VR company who have just sold their visual reality headset company to Facebook for $2million pounds but how did they reach their massive global empire from a simple crowdfunding.
Oculus began to build a name for itself on Kickstarter,this being a well known page notorious for hit success' but also a sea of business' eager for money to start their products and kickstart their business, Oculus started out on the website in 2012 asking for $250,000 to help them turn an early developer kit of a VR headset into a consumer ready VR product, Oculus received 100% of their request in under 4 hours, and then later went onto make a staggering $2.5million on the website alone this major boost allowed the company to develop their headset and also build the companies reputation and gain publicity.
When the appeal for crowdfunding closed Oculus Rift has surpassed their original goal by %875 and 9,522 people had put in a total of $2,437,429 however the company found itself in controversial situations, especially in 2014 when the company sold their loved brand built by the support of the public to a social media giant, Facebook. This action by Oculus sparked outrage in the community that had once felt so strong about the company's future that they donated their own money to help support the once humble company.
The company spoke out after the controversy saying that 'The selling of Oculus was for the best possible outcome for the future of VR', They backed this statement by saying the headset will be much cheaper once available for retail now partner shipped with the major corporate company, however even after this statement many members of Kickstarter have revealed that after this action by Oculus the reputation of the website is ruined and they feel betrayed by the actions of the company.
Even if the company faced trouble later on, the original page was still a huge success so how did they manage to stand out from the sea of up and coming business'?
Many people believe it was due to many factors including ; targeting an audience who will eventually want to purchase the product, Ask for the right amount of money and create a company that make people care.
Oculus began to build a name for itself on Kickstarter,this being a well known page notorious for hit success' but also a sea of business' eager for money to start their products and kickstart their business, Oculus started out on the website in 2012 asking for $250,000 to help them turn an early developer kit of a VR headset into a consumer ready VR product, Oculus received 100% of their request in under 4 hours, and then later went onto make a staggering $2.5million on the website alone this major boost allowed the company to develop their headset and also build the companies reputation and gain publicity.
When the appeal for crowdfunding closed Oculus Rift has surpassed their original goal by %875 and 9,522 people had put in a total of $2,437,429 however the company found itself in controversial situations, especially in 2014 when the company sold their loved brand built by the support of the public to a social media giant, Facebook. This action by Oculus sparked outrage in the community that had once felt so strong about the company's future that they donated their own money to help support the once humble company.
The company spoke out after the controversy saying that 'The selling of Oculus was for the best possible outcome for the future of VR', They backed this statement by saying the headset will be much cheaper once available for retail now partner shipped with the major corporate company, however even after this statement many members of Kickstarter have revealed that after this action by Oculus the reputation of the website is ruined and they feel betrayed by the actions of the company.
Even if the company faced trouble later on, the original page was still a huge success so how did they manage to stand out from the sea of up and coming business'?
Many people believe it was due to many factors including ; targeting an audience who will eventually want to purchase the product, Ask for the right amount of money and create a company that make people care.
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