- throughout
What are the two types of collective research
- primary & secondary
1. PRE-PRODUCTION
- Existing products
- Target audience/demographic
- Find out the gap in the market
- Competitors
- Understanding the conventions of your product
- audience research/prototype
PRIMARY RESEARCH
Research your conduct yourself e.g questionnaire
SECONDARY RESEARCH
You are looking at existing research products e.g website
- Primary Research
AUDIENCE RESEARCH
- Research your target audience, e.g age, lifestyle and gender
The purpose of this enables you to effectively target your audience, the more you know about your audience the better you can target them and this brings in a greater profit and revenue.
MARKET RESEARCH
- Market research is about research into how and where to sell your product along with researching the competitors in the specific industry.
Questions that you might ask in these sessions would be 'how will my product fit?' and 'revenue for the market?' and 'my biggest competitors'
Companies that collect audience and market research are; BARB, PAMCO, RAJAR
PRODUCTION RESEARCH
- Asking members of the public about a product, this is done by collecting source material and establishing how viable the project is, this step is carried out in production phase.
SECONDARY RESEARCH
Secondary research could be internet research, these sources are secondary due to the research already being collected and combined.
In the exam you need to include the website applicable to the brief, you would want to use websites created by either national geographic or BBC as these would be seen as reliable sources.
Internet research can be advantageous to the production team as it can be quick and efficient to gather, this is due to the information is already gathered, its accessible anywhere at anytime.
Another advantage is that there are many websites to gather information from along with them all being in the same place.
You need to make sure that the information is true or valid this can be insured if the author is a professor or professional in that field. Make sure that the information is still relative to today.
You can compare information from websites very easily also.
Another secondary research that is frequently used is a journal, this means an account written by a person or organisation and is usually research based e.g facts and figures, an advantage of a journal is your using someone else data and documentation, the journals are accessible and are written by professors and professionals this meaning that the information is valid or correct.
A disadvantage of a journal would be it could be bias or from a certain viewpoint this being a problem for many secondary sources to combat this its ideal to compare between sources.
PRIMARY RESEARCH
Primary research means the research carried out where the team brings back new information collected conducted by the team. Three examples of how this is done is audience research, market research and production research, three different types of primary research are questionnaires, surveys and focus groups.
A survey is a type of research with advantages of bringing strong research which has been collected and the research also normally is accompanied with facts about the person who filled it in e.g age/gender.
However a survey is known for very simple answers and is normally just yes or no.
A questionnaire is advantageous as it creates a lot of information Fromm questionnaire and is known for having an answer box instead of yes or no like a survey, a disadvantage of this is that the data can be very time consuming to analyse.
Both of these methods would be given to the target audience and produce qualitative data from questionnaires and quantitative data from surveys, you can use the feedback to improve the products, a software useful for creating a survey/questionnaire is survey monkey which also analyses the data afterwards.
A focus group is very advantageous as it allows the target audience to give verbal and written feedback to the production team this being really valuable information. In assembling your focus group you need to make sure that the group is representative of your audience.
Usually filmed or audio recorded to save the exact information, some scenarios this could be used for could be design-work, videos.
An advantage of a focus group is that you will receive different opinions, ask probing questions and collection of qualitative data, use feedback to improve and better the product.
Some disadvantages of a focus group would be; how the session will be documented e.g video recording, it can be time consuming to arrange e.g planning a date that suits all participants, accessibility and ethical issues in the group e.g making sure theres wheelchair access, answers being bias due to people feeling bad with negative feedback or people agreeing with the majority and this causing invalid data, also alike a questionnaire the data is very time-consuming to analyse due to how much verbal information you can get.
An interview is very advantageous as it allows the target audience to give verbal and written feedback to the production team this being really valuable information. In assembling your focus group you need to make sure that the group is representative of your audience.
Usually filmed or audio recorded to save the exact information, some scenarios this could be used for could be design-work, videos.
An advantage of a focus group is that you will receive different opinions, ask probing questions and collection of qualitative data, use feedback to improve and better the product.
Some disadvantages of a focus group would be; how the session will be documented e.g video recording, it can be time consuming to arrange e.g planning a date that suits all participants, accessibility and ethical issues in the group e.g making sure theres wheelchair access, answers being bias due to people feeling bad with negative feedback or people agreeing with the majority and this causing invalid data, also alike a questionnaire the data is very time-consuming to analyse due to how much verbal information you can get.
An interview is similar to a focus group as you physically speaking to the target audience along with them both being pre-arranged and you've got to ask questions.
Some differences between an interview and a focus group is that an interview is 1-1, it can be a lot more formal.
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