Mind map
-it isn't linear so can appeal to people who don't correspond with large chunks of text well
-can be used to feedback ideas from
-can always be added and continued from
-can be used by multiple job roles e.g : researcher, graphic designer
-its worded and can describe visual aspects
-doesn't normally contain images
-needs a MOODBOARD to bring more visual ideas
-is only needed for the planning stage and cant be used in any other stages of production
A mind map is a document that is used to generate and brainstorm ideas, this document can be used by most job roles.
Mood board
-it contains text, images and fonts
-its cost effective and can be made on both web and paper
-it creates a visual sense of what a product will look like
-it can be forever added to and never completely finished
-it isn't linear so can appeal to people who don't correspond with large chunks of text well
-it doesn't contain much instructions on what or why it has those visual styles
-it can only be used by graphic designers and this is normally who its purposed for
-it needs to be supported by a MINDMAP
A mood board is a tool that helps visually plan a product it is used to demonstrate the fonts, colours and images that will be used and is created and useful to a graphic designer.
Focus Group
-this research method is information for the target audience this meaning that the feedback is directly who the product is targeting making the information really useful
-the information received is qualitative data.
-the group can say in particular what aspects they liked and didn't
-questions can be changed due to what feedback is received this meaning that the data is more useful this is called probing questions.
-the people gathered in the group is the biggest range of the target audience possible this meaning that all opinions are aired.
-this tool can be used in all stages of production
-time consuming to analyse the data due to it being qualitative and the manner of how the data is logged
-it can also be time consuming due to it taking a long time to organise and prepare
-people can feel awkward to say criticism as they don't want to be rude
-people can be swayed if their alone on their decision this causing invalid data
-budget and launch date can be negatively affected if the data is also negative
-this research needs to be backed by a questionnaire.
A focus group is a marketing research tool that finds out valuable information from the target audience, the tool creates criticism and praise from the TA about the product this leading to changes that will make the product more desirable to the audience. The tool is used by the researching team and is useful for the whole team depending on the feedback.
Production Schedule
-it contains contingencies this meaning that it prepares the reader for anything that could go wrong and how to deal with it
-it gives a timescale this means that the reader knows roughly how much detail should be included.
-its useful for the whole team and is sued by multiple job roles making it very effective
-its cost effective as can be made online and on paper
-because its made to be used over normally a weeks time it means that deadlines and tasks can easily be changed
-the plan is ineffective if the team doesn't see it so it either needs to be mailed round or placed somewhere everyone can see it
-the tasks contained in the plan are dependant on each other this means if one job is missed than other jobs are hindered.
-this plan needs to be backed up with a gantt chart due to this chart showing the whole projects needed jobs and can help show in perspective the production schedule.
-job or tasks aren't clear so job roles can get confused
A production schedule is a planning tool that helps organise and plan out jobs and tasks that need to be completed in the document you see the tasks, milestone, equipment need, time frame and contingency.
This document is used by the whole team as it includes jobs for every job role.
BE SPECIFIC WITH EXAMPLES e.g Research into online clothes market
Blue Sky Thinking
-all job roles can input and this can bring new opinions and aspects to an idea
-blue sky thinking is cost effective and can be completed online or on paper
-it can also be forever added to and never ending
-it can help create starter ideas and base ideas to then build up on
-it can be useful for all team members to use and is therefore very effective with job roles.
-non linear
-easy to organise
-the plan can generate a lot of unrelated or bad ideas
-the plan needs to be backed by a more visual document such as a mood board or visualisation diagram
-the plan isn't visual and is very worded
Blue sky thinking is a planning tool that helps create ideas and is an inclusion task for the team as it allows all job roles to input ideas, its created and useful for everyone as ideas are generated that affect all job roles depending on what is named.
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